Evaluate the effectiveness of Pay-Per-Click campaigns
Pay-Per-Click (PPC) sites, like Google AdWords and Overture, allow you to pay a set amount of money for each click your advertisements receives. PPC advertisements have evolved into an extremely efficient way to bring targeted traffic to your web site.

While PPC search engines allow you to easily monitor the click-through rate for your keywords, this alone is not good enough to evaluate the quality of the traffic you are receiving. If you are bidding on a popular keyword, your term can show up in irrelevant queries which may result in receiving visitors that simply leave your web site when they find out that what they are looking for is not there. This leaves you with a high bill for all of the clicks your advertisement received and a very low conversion rates -- that's wasteful.

Conversion Track can tell you which search engine your visitors came from, which search terms they used, and most importantly, the conversion rates. With the help of Conversion Track, you have the power to see what search engines and what keywords are performing well for you, allowing you to make educated decisions on which keywords to keep using and which to drop.