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| Type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1895 (as J.W. Foster and Sons) in England, United Kingdom |
| Founder(s) | J.W. Foster |
| Headquarters | Canton, Massachusetts, USA |
| Area served | Worldwide |
| Key people | Uli Becker (CEO) |
| Products | Sportswear, footwear |
| Net income | $5400m |
| Parent | Adidas |
| Website | reebok.com |
Reebok International Limited, a subsidiary of the German company Adidas since 2005, is a producer of athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, Greater Manchester, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in the United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.
The world headquarters is located in Canton, Massachusetts, USA; with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Latin America).
The company had exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline apparel and caps, and onfield football footwear of the teams of the National Football League (NFL) from 2002 to 2012 (marketed as NFL Equipment). Reebok also holds rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear, and footwear since 2004. Reebok has rights to produce the on-ice "EDGE" Uniform System, performance apparel, and training footwear of the National Hockey League (NHL) since 2006. They are also the official shoe supplier to Major League Baseball.
Reebok was also the exclusive uniform provider for Brazilian clubs Cruzeiro, Internacional, and São Paulo FC. In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was took over by parent company Adidas in 2011.
In addition, Reebok acquired official National Hockey League sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM, though Ovechkin currently endorses Bauer). Reebok Hockey has its headquarters in Montreal, Quebec, Canada. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here ) under the CCM name. The CCM name is also used on the uniforms of the league's on ice officials.
The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Premier League football club, however, in 2009 Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In Germany, Reebok sponsored football team FC Köln.
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.
In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership paid dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's sales in a year for a sports manufacturer. Reebok's agreement ended at the finish of the 2010-2011 season.
Reebok sponsors the St George Illawarra Dragons in the NRL.
Reebok sponsored kits for Indian Premier League teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits.
The Brand Trust Report, India Study, 2011 published by the Trust Research Advisory ranked Reebok as the 14th most trusted brand in India.
In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to 233 Million USD. On the charges of alleged Foreign Exchange Management Act (FEMA),Reebok India has been booked and may face penal action.
Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.
In 2012, sneaker retailer Extra Butter of Rockville centre New York collaborated with reebok to bring back two Reebok Classic Basketball sneakers. The Pump AXT and also the pump OXT.
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Brodie Merrill Dan Dawson Mark Steenhuis Zack Greer 
NLL - all teams Canadian Football League – all teams 
Dragons (Rugby) 
Force India-Mercedes (Formula 1) NFL - exclusive kit provider for all its teams (2002–12) NBA – exclusive kit provider for all its teams (2001–06) WNBA – exclusive kit provider for all its teams (2001–06)
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