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| Editor | Ali Hall |
|---|---|
| Categories | Fashion, Celebrity |
| Frequency | Weekly |
| Publisher | Tammi Iley |
| First issue | February 2007 |
| Company | IPC Media |
| Country |  United Kingdom |
| Language | English |
| Website | http://www.look.co.uk |
Look is a glossy high street fashion and celebrity weekly magazine for young women. Edited by Ali Hall, it focuses on up-to-the-minute and affordable fashion, high street shopping advice, celebrity style and news, and real life stories.
Launched in February 2007, Look delivered a debut ABC of 318, 907 making it the most successful launch in 17 years. It’s the first weekly high street fashion magazine for women and has tapped into today’s consumer society, in particular young women’s appetite for shopping. One of its most popular franchises is High Street Hottest, which showcases the latest products to hit the high street. Published weekly. Available for £1.80
Look.co.uk was launched in 2008. It showcases the best of the high street every day, plus features the latest high street fashion, beauty and celebrity style news.
Rated number 3 in the top 10 of the year 2010, Look magazine offers a wide variety of fashion, shopping and beauty advice for the average woman, as well as celebrity gossip. The magazine brings about a positive tone with its encouraging advice and positive news coverage of well known people in the media. It also uses models with more average sized bodies to show off pieces of new collections and different styles that are in season.
After undergoing construction, Look’s website was improved with new categories and a whole new look. As conducted by the Audit Bureau of Circulation in January to June 2012, the magazine company received an approximate total of 250,071 readers whereas the National Readership Survey reported 523,000 during the same period. It has a total of 404,000 unique users as well. The median age of readers is 24 with an audience of women ranging from ages 18 to 35.
Look magazine covers numerous events throughout the year. These events include the Cannes Film Festival, The Academy Awards, New York Fashion Week, London Fashion Week, Paris Fashion Week, The Glamour Awards, BBC Teen Awards, CinemaCon, Britain’s Got Talent, AMFAR Gala, AFI Life Achievement Awards, and many others.
The magazine company also hosts The Look Reader Event, which was held in July and August 2011. It was an exclusive event, in which those attending received manicures, makeup, and massages. Free tickets were offered for those who were interested and over the age of 18. It was held for a week in July and August 2011 in London and Liverpool in England. The event allowed attendees to try on name brand clothing, in which a photographer snapped their picture sporting the clothes for keepsakes.
As a way to look for new styles and interact with its readers, Look hosts blog competitions open to the public. Winners from the last competition held in 2011 received VIP tickets to the Look Show AW11, which was in collaboration with Westfield Stratford City. Its website lists its favorite top 20 competitors, in which it includes accessible links to their blogs. Among those favorites was a blog titled She’s Called Clair. The creator and updater, Clair, is a woman who frequently posts her wardrobe, advertising her personal style to the public. Along with each post, she writes about what she loves and hates in fashion, gaining an audience of comments. Clair lives in Brighton, England. She is a journalist for Brighton Fashion Week, as well as for other publications. She is also a novelist and photographer. Her blog is a direct representation of her personality and style. Due to her being listed as a favorite on Look’s website, her blog and style is a direct representation of what Look magazine looks for and models.
The editor of Look is Ali Hall with Maria Coole as acting editor for the print editions. Kate Stephens is the editor of the online edition. In regards to publishing, Julie Lavington and Tammi Illey make up the publishing team with Lavington acting as the director.
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